Spoiler: No, AI did not kill the video designer. Like in other industries, it can enhance a videographer’s skills and allow more time to develop new ones.
There’s room for both in the game of video content creation and when used correctly, we’d argue that everyone wins. Here are a few ways incorporating AI tools into your video-making can give you more of a creative edge and free up time and money:
Meet Your New Editor: Traditional editing processes are time-consuming, laborious, and susceptible to human error and glitches. AI-powered tools, such as Adobe Premiere Pro’s Auto Reframe and Magisto, use machine learning algorithms to analyze footage, identify key moments, and automatically cut and arrange clips to create a cohesive story. These tools can adjust frame sizes, transitions, and even color grading, allowing creators to focus more on the creative aspects of their work.
A Dedicated Scriptwriter: If you prefer the actual making of videos, then scriptwriting is probably more of an annoying afterthought (most of the time, you enjoy one or the other. We don’t make the rules). AI has your back here too and can get your scripts done and dusted so you can focus on getting the perfect shot. As AI gets even more advanced, the language it generates sounds natural and well-paced, and can even be tailored to focus on SEO or other buzzwords that relate to your business.
All the Voice Actors You’ll Ever Need: Never again suffer through voice-over auditions and deal with voice actors’ schedules. The AI of today sounds natural, human, and is even able to incorporate different cadences and emotional tones based on “who” is speaking. It also allows for dubbing in multiple languages, giving you a wider reach in your customer viewership.
Putting the “Personal” into Personal Assistant: AI can track data and demographics of your core audiences and incorporate recent trends to create a singular video experience. The resulting videos are tailored to engage your key audience members while remaining relevant and appealing to potential new customers. This is particularly useful in marketing, where personalized video ads can lead to higher engagement and conversion rates.
Real-Time Vids: AI allows you to up your video production, even enabling same-day video content. Consistency becomes easy when it’s so simple and convenient to produce timely content. The ability to generate content in real-time also opens up new possibilities for live-streaming and interactive video experiences.
Before you go firing your video editor…
While utilizing AI in your video marketing strategies is beneficial, there’s a reason you should still rely on good old, flesh-and-blood humans. Robots, try as they might, don’t have emotions, and sometimes have a hard time portraying the ethos of the video content you’re trying to produce. There’s also a lot of controversy when it comes to deep-fakes, and we wouldn’t be surprised if, as AI develops further, legislation will follow, limiting how much AI can be used in crafting videos. As we’ve discovered in our other “AI vs xyz” blogs, a blend of human and machine is best; a person or marketing agency is a great resource to up your video-creating game, and AI is here to help them up theirs.
AI is undoubtedly transforming the video content creation landscape, offering tools and capabilities that were once unimaginable. By automating routine tasks, enhancing creative processes, and providing valuable insights, AI is empowering creators to produce higher-quality content more efficiently. By learning to utilize this tool, you’ll become a video-creating machine while reducing undue work and stress.