Category: Uncategorized
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AI vs. the Human Voice: A Dulcet Showdown
Since gaining sentience, our ability to speak has been a defining feature that separates us as humans. Through language, we express concepts that other animals are incapable of encapsulating into sound. The human voice has been a cornerstone of connection, communication, and storytelling since we discovered how to turn thoughts into words. From emotional conversations…
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Gratitude and Growth: What Our Marketing Firm is Thankful For This Thanksgiving
Reflecting on Gratitude: What The Relish Jar is Thankful for This YearAs we enter this holiday season and begin to wrap up 2024 (because time isn’t real—seriously, how?), we thought it would be a good time to reflect. While it’s more common for individuals to focus on gratitude in November, we believe it’s equally important…
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Advertising Allies: How Your Marketing Firm Becomes Part of Your Team
Our stance as a successful marketing firm is that we become a tool for our clients to utilize. Anyone with Canva Pro and a dream can redesign a logo, but truly encapsulating the vision and mission of a client is more complicated than just choosing a new color palette.As a business, there will be marketing…
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Employee Spotlight: Emilie White
Emilie White is the President and Chief Operating Officer of The Relish Jar. Emilie’s leadership guides our team and keeps our focus on providing the highest value possible for our clients. Her attention to detail and positive attitude radiates through our office. When she isn’t trying to keep our merry band of misfits in line,…
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Displays for Days: Choosing the Best Ways to Show Yourself Off
A primal instinctLike it or not, impressions matter. The way we come across has consequences. Maybe it’s fair, maybe it’s not, but the truth is that the physical and non-physical ways we present ourselves affect how we’re perceived. When you go to the doctor, there’s always a section in your latest medical chart where the…
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AI Killed the Video Star?
Spoiler: No, AI did not kill the video designer. Like in other industries, it can enhance a videographer’s skills and allow more time to develop new ones. There’s room for both in the game of video content creation and when used correctly, we’d argue that everyone wins. Here are a few ways incorporating AI tools…
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Tis the Season to Start Planning Your Holiday Sales Strategy
Ah, September, the last hurrah before fall really settles in. Days are still long, and temperatures are in the 80s more often than not, so this next question might sound strange: have you started to think about your holiday brand strategy? Believe it or not, now is the time to set the stage for your…
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Employee Spotlight: Travis Brown
Travis Brown is our Chief Business Development Officer at The Relish Jar. He’s our rodeo-loving (we’re serious), self-proclaimed data nerd. His analytics and number-crunching matches with our creative team to bring balance to our force. He’s our resident “old man” but we wouldn’t have it any other way. We put him in the spotlight this…
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Brand Narrative: How to Leverage the Power of Your Story
Everybody loves a good story. Whether you’re a kid spinning spooky yarns at summer camp or a couple sharing one of your best vacation escapades at dinner, people love to be entertained.Stories are powerful and have been a cornerstone of culture throughout history. Oral traditions have been around since people developed the power of speech…
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You’ve Calculated Your ROI: Now What?
Crash CourseOn the off chance you’re perusing this blog post feigning a lack of confusion over what ROI even is, don’t worry, we’ve got you covered. At its most basic, ROI (return on investment) is a way to calculate how much money you’ve made compared to how much money you’ve spent to run your business.…
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Employee Spotlight: Julian Mackenzie
If our newest hire looks familiar to you, it may be because you’ve seen him on our social channels before. Julian Mackenzie joined our team as our newest developer in July – but this isn’t his first time in our office. Julian interned with us last summer and we loved having him so much we…
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AI and Developers: Friends or Foes?
We’ve explored the relationship between AI and many other aspects of content creation, but what about its relationship to technological development itself? By now, you probably know that we tend to believe there’s room for both AI and human input in most spaces, and the same is true when it comes to developers and all…