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As we type this after purging our desks of the myriad free pens shoved into our hands at various trade shows over the months, it got us asking, “Is there a better way to swag?” Trade shows are an important part of connecting with your audience and gaining exposure with potential new clients face-to-face. A…

Gone are the days of the “Mad Men” era—the time when people looked to ads to tell them what to aspire to, what to want, and who to be. It’s fascinating to watch, really. Looking back at the successful ad campaigns of yesteryear, it’s frankly hard to believe they worked. Go ahead, give “real vintage…

How’s your email game going? Do you even have an email game? You should. Look, we know a lot of us were around when email became a “thing” (we are ancient), and it’s now seen as more of a nuisance than anything else.  Insert “I hope this email never finds you. I hope you are…

Chances are, if you haven’t already, you’re finalizing your 2025 budgets. As you look yours over, perhaps you’re wondering if that trade show expense is justified. In a world more digital than ever, with multiple ways to connect with your clients sans the in-person component, are trade shows going the way of the dodo? Or,…

Apparently, it’s 2025 because time isn’t real. And that means it’s time to take everything we’ve learned this year and use that information to predict what will inform marketing trends in the new year. It’s not a perfect science, but it’s ours, and we’re confident that at least a few of these are accurate representations…

As the year comes to a close, it’s natural to reflect on both wins and, perhaps more importantly, losses. By losses, we actually mean lessons. To quote every grandma ever: “You only truly lose if you fail to reflect and learn from the things that didn’t go as planned.” Or something like that. At The…

As we wrap up 2024, we thought it’d be the perfect time to reflect on the trends and shifts that stood out in the marketing industry. Advertising is an ever-moving target, and this past year was no exception when it came to embracing change. The digital landscape played a massive role in shaping advertising strategies,…

Since gaining sentience, our ability to speak has been a defining feature that separates us as humans. Through language, we express concepts that other animals are incapable of encapsulating into sound. The human voice has been a cornerstone of connection, communication, and storytelling since we discovered how to turn thoughts into words. From emotional conversations…

Reflecting on Gratitude: What The Relish Jar is Thankful for This YearAs we enter this holiday season and begin to wrap up 2024 (because time isn’t real—seriously, how?), we thought it would be a good time to reflect. While it’s more common for individuals to focus on gratitude in November, we believe it’s equally important…

Our stance as a successful marketing firm is that we become a tool for our clients to utilize. Anyone with Canva Pro and a dream can redesign a logo, but truly encapsulating the vision and mission of a client is more complicated than just choosing a new color palette.As a business, there will be marketing…

Emilie White is the President and Chief Operating Officer of The Relish Jar. Emilie’s leadership guides our team and keeps our focus on providing the highest value possible for our clients. Her attention to detail and positive attitude radiates through our office. When she isn’t trying to keep our merry band of misfits in line,…

A primal instinctLike it or not, impressions matter. The way we come across has consequences. Maybe it’s fair, maybe it’s not, but the truth is that the physical and non-physical ways we present ourselves affect how we’re perceived. When you go to the doctor, there’s always a section in your latest medical chart where the…