Category: Uncategorized
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Employee Spotlight: Julian Mackenzie
If our newest hire looks familiar to you, it may be because you’ve seen him on our social channels before. Julian Mackenzie joined our team as our newest developer in July – but this isn’t his first time in our office. Julian interned with us last summer and we loved having him so much we…
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AI and Developers: Friends or Foes?
We’ve explored the relationship between AI and many other aspects of content creation, but what about its relationship to technological development itself? By now, you probably know that we tend to believe there’s room for both AI and human input in most spaces, and the same is true when it comes to developers and all…
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Click, Swipe, Engage: How Interactive Marketing Helps you Connect With Your Customers
Running your business is your passion. It can be equally fulfilling and frustrating; with the seemingly never-ending to-do lists, client communications, deliverables, customer interactions, and the ongoing development of your product or offer. With all this (and probably more) on your plate, it can be tempting to let your social media presence fall to the…
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Employee Spotlight: Kayla Tuley
Kayla is the Chief Marketing Officer at The Relish Jar, bringing her years of marketing experience and passion to light. Her love for the arts helps bring new ideas to many of the projects and clients we work with. Leading her team with a mix of inspiration and a touch of mischief, Kayla ensures that…
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Establishing Expertise: How to Cement Your Status as an Industry Authority
Being an industry authority means being recognized as a leading expert in your field. It shows that you’ve crafted a careful tapestry of experience and expertise woven together with the threads of integrity and ingenuity. It also means that you’re respected by customers and others in your industry because you’re a legitimate authority in your…
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Like should your business be on social media?
Which Social Platform is Right for Me? Properly leveraging social media is crucial for the success of your business; it allows for almost instant connection and brand establishment in ways our marketing forefathers could only dream about. With an ever-increasing array of social media options, it can be tricky to determine which platform will best…
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Employee Spotlight: Bill Beard
Bill Beard, our Senior Graphic Designer at The Relish Jar, finds joy in the ever-evolving world of graphic design. With a passion for learning new programs, techniques, and styles, Bill thrives on the challenge of blending marketing trends with innovative presentations. His dedication to pushing boundaries ensures that our messages are delivered in the most…
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Can’t the Robots Just Write it For You?
We invite everyone to join the latest debate that’s on the minds of every WGA Strike attendee: AI versus human copywriters. By now, considering our previous discussions on the role we believe AI should play in creativity, it’s no surprise that sole reliance on AI for content is ill-advised. (Have you seen Lindsay Lohan’s latest…
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The Age of the Influencer: When is it Worth it to Invest?
We’re not sure when social media shifted from a platform to create song-lyric titled Facebook albums to a potential goldmine of entrepreneurial opportunity, but here we are. Content creation and “influencing” have become intertwined, forming one of the most popular and potent forms of advertising. TikTok even established its own shop in response to its…
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What is GA4 and Should You Care? (Hint: Yes).
G What Now? For those of you who need a crash course before we even begin, let’s take a brief dive into the vast ocean that is analytics, both Universal Analytics (UA) and GA4. Universal Analytics was Google’s first iteration of software dedicated to tracking and analyzing website and app information and providing insights into…
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Employee Spotlight: Maggie Flowerree
Maggie Flowerree is the newest face at The Relish Jar. She started as our Executive Assistant last fall and quickly became a valued member of the team. She keeps our office running smoothly and keeps our team on task! We asked Maggie some questions so you can get to know her and see why she’s…
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Invest in Customer Service, Invest in Yourself
Does Customer Service Even Apply Here? It’s easy to think of customer service as something for “bigger” businesses to worry about. It conjures up images of endless call centers and sad return desks at big box stores. If your business is small, it’s tempting to think that as long as you provide a stellar product,…