Challenge
Crawford Retirement Group was entering a new chapter as the business transitioned to new leadership. The team wanted a new name and brand identity that would clearly signal the change in ownership, help distinguish the company from its past, and still honor the trust and relationships that had already been built with clients.
Solution
The Relish Jar partnered with Crawford Retirement Group to create a refined new identity that reflected the company’s new leadership, values, and direction. The logo incorporates a subtle leaf-inspired form to represent growth, paired with a clean, earthy color palette that conveys stability, trust, and professionalism.
The new branding was then carried across a redesigned and developed website, along with additional marketing materials, giving Crawford Retirement Group a cohesive visual presence that feels established, approachable, and ready for its next chapter.
