The Challenge

Pickleman’s needed a clear and measurable way to grow online orders across participating franchise locations. While many advertising campaigns focus on a variety of engagement metrics, the true success of this initiative depended on one outcome: completed online transactions. This created a unique challenge. The campaign had to reach high-intent customers who were ready to purchase while maintaining strong efficiency across multiple markets.

The Solution

The Relish Jar developed a flexible, data-driven Google Ads strategy tailored to Pickleman’s multi-location franchise model. Using Performance Max campaigns across Google’s network, we targeted high-intent searches around key menu categories like catering, pizza, salads, and sandwiches.

By continuously monitoring performance and optimizing budgets, targeting, and creative assets, the campaign evolved with the data.