Challenge
Payne Schoen Consulting was launching as a new consulting business without an established visual identity. Early materials relied mostly on standard typography, which made it difficult to build consistent recognition as the company grew. With opportunities to present to larger clients, the brand also needed to feel more polished, credible, and professional.
Solution
The Relish Jar created a brand identity that reflected both the personality behind the business and the professional expertise Payne Schoen Consulting brings to its clients. The new logo and visual system introduced a more distinctive, recognizable look while keeping a personal touch that felt authentic to the founder and the work he does.
The finished brand gave Payne Schoen Consulting a stronger foundation for future growth, with a cohesive identity that could be applied consistently across presentations, digital platforms, marketing materials, and other client-facing touchpoints.
